(Montreal, June 15, 2010) Giant Hydra — a collaborative, online, idea-generation technology developed for advertising agencies and creative professionals alike — has been released. In development since 2008 and built from the ground up by a team of advertising creative professionals, Giant Hydra will allow agencies to harness the ideas from hundreds of creative talents around the world, all working together in a way that revolutionizes the creative process.
“When engaged in an important pitch or big client project, ad agencies will now be able to tap into a collective and collaborative pool of concept developers that will provide ideas and executions in quantity and quality that could not be matched by traditional in-house teams,” says Ignacio Oreamuno, founder of Giant Hydra, “Giant Hydra will unite a living, breathing community of creative professionals who not only create new ideas and executions, but work together, building upon each others’ concepts in ways too difficult to achieve in a real-world office environment. A TV idea created by someone in Stockholm could be developed into a social media campaign by someone in Buenos Aires and into a web viral by someone in Seattle… the possibilities are endless.”
Giant Hydra follows a framework similar to many social networks, redesigned to adhere to the true nature of the creative process. This makes for an almost immediate familiarity for the “HydraHeads” — creatives engaged in a project — allowing them to focus on idea generation and development without technology getting in the way.
When beginning a project, an agency will be able to browse through the portfolios and expertise of potential HydraHeads, selecting those with talents and experience best suited for the assignment. Once selected, the HydraHeads will be collaborating with each other in a private work environment under strict confidentiality agreements. Once the project is finished, all members of the team will be paid a competitive fee that will vary per project.
The end product of a Giant Hydra project will be an IdeaMatrix, a deep web of ideas, mediums and executions around core seeds or ‘big ideas’ that will be given to the agency or client for development.
While Giant Hydra is primarily designed for agencies to tap into a pool of worldwide talent, it can also be implemented internally to connect multiple agency offices on a single project, allowing for true global cooperation in real time. Award-winning international agency TAXI used Giant Hydra in a global pitch that involved TAXI offices in New York, Amsterdam, Toronto, Montreal, Vancouver and Calgary.
TAXI Global Creative Director Steve Mykolyn commented on the project, “The future of advertising has definitely changed and we recognized the potential of the GiantHydra to integrate all of our people and resources in a way that is just not possible in the offline world. Using a beta version of GiantHydra, enabled TAXI to respond to a pitch quickly and generated a ton of quality ideas. Needless to say, the client was very impressed. The technology has improved and we can’t wait to use it again.”
Giant Hydra was developed by Ignacio Oreamuno, Founder and President of ihaveanidea (http://www.ihaveanidea.org)
For more information please contact
Ignacio Oreamuno
President // Giant Hydra
Tel 1.416.909.2529
The Giant Hydra team will be attending the Cannes Lions 57th Annual International Advertising Festival. To arrange a meeting with the team in Cannes, please contact 1.416.909.2529 or email ignacio@gianthydra.com
